firsteleven ISM holding offer the most comprehensive programme throughout your football career. Like no other, our service is for football players with high standards, players who want to dominate the game and achieve beyond their expectations.

Our unmatched system and know-how gives you the competitive advantage and sets the standards second to none.

With us, you are always one step ahead towards excellence, success and achieving your goals.

We are proudly associated with:


Committed to our clients’ success

firsteleven ISM holding is a full-service agency that sees the big picture.

We recognise that lasting career, professional, and personal success depends on many factors but relies heavily on commitment along the way in the pursuit to achieve results.

Our only target is to deliver for you.

Chief Executive

Former professional footballer and self made entrepreneur, Darko is very much a business focused, target driven individual.

The majority of his football career Darko played in Sweden with Djurgarden IF and IFK Norrköping but also with Walsall FC in UK.

He has strong work ethics. His values are honesty, transparency, efficiency and respect.

Founder and Chief Executive firsteleven ISM

Franjo Vranjkovic is founder of firsteleven ISM with 30 year of experience in football business and has been involved in record-breaking transfers.

Vranjkovic brings years of know-how, network of International contacts and ideas to firsteleven ISM holding but also firsteleven ISM as Chief Executive.

Head of International Development

Aleksa has valuable knowledge and understanding of what it takes to succeed in the modern game.

He brings a wealth of footballing experience, knowledge and contacts to the team.
Aleksa will be responsible for different areas of the business with one objective, to develop the Company Internationally and ensure continued development and growth.

High-Intensity Performance Coach and Sports Injuries Prevention Specialist

It is crucial for every player to be able to play a Consistently, High Intensity game at top level, with as few injuries as possible throughout each season.

Emilio Troiano is the creator of the Functional Training Program with 15 years of experience in helping players to reach their maximum physical potential in terms of High Intensity throughout the football season, which also results in preventing physical injuries throughout a player’s professional career.

In the modern game, beside football technical talent, the player must have also a strong and well prepared physical structure (full range of motion, agility, reactivity, speed, high intensity endurance and ability to fast energy recovery), which Emilio’s program is based on.

Emilio has worked with a number of clubs in Italy and some recent ones are Parma Calcio and Atalanta Bergamo.

UK Brand Ambassador and Mental Performance Consultant

Mark is based in Plymouth, UK, but works with players all over the world through video conferencing.

He is the best selling author of the book: Use Your Brain, Raise Your Game – The Professional Footballers Guide to Peak Performance.

Mark has a wealth of experience working with top level footballers including Premier League and International players.

Mark alternates his time working with players in his private practice as well as being available exclusively to players attached to firsteleven ISM holding.

Website: topform.global

Resilience Coach

Matthew Caldaroni is the founder of Mind-Body Fusion, a company that specializes in helping individuals build their resilience skills. Through helping individuals build their resilience, both in and out of performance, Matthew and his team have helped over 5, 200 individuals tap into their extra gear and reach new highs in performance. Through his unique approach in working with both the mental skills and lifestyle habits, Matthew helps individuals dive into a piece of performance, and life, that many overlook – creating long lasting habits that develop the person before the athlete. Through his experiences of working with various professional athletes and elite business professionals, and being an ex-professional soccer player himself, Matthew understands both the highs and lows that are associated with being a competitor. He is one of the first in his craft to tap into the lifestyle of a resilient competitor, versus the psychology, and has found that successful performances go beyond the performance environment.

Matthew and Mark will be working together to provide players with an unbreakable approach to their development both on and off the pitch.

Website: Matthew Caldaroni/

Head of Nutrition and Players Development

Considered as one of the best development coaches, Mike has worked with premiership football teams, Olympians and the Irish rugby team amongst a host of other teams and sporting personalities

McGurn worked for 3 seasons with Hull City Football Club and was Fitness Consultant at Leeds United Football Club and Everton Football Club.

Mike was involved for 8 years with Irish national Rugby Union team as Head of Strength and Conditioning.

In 2008 he began working with boxer Bernard Dunne, helping the Dubliner become Super Bantam-Weight Champion of the World.

Mike brings years of know-how and expertise when comes to development and mentoring of sports athletes.



Our service is for football players with high standards, players who want to dominate the game and achieve the extraordinary!

If you would like to know more or to work with us, contact us now

We provide:


Our expertise and innovative approach is your one-stop solution if you want to dominate at the top level.

We set standards which are very hard to match. With us, you will discover secrets of outperforming and adding missing links to excel in your career.

Ask yourself:

Am I really making the right choices that are best for me and my career?

What could I achieve if my focus was consistently pointing me in the right direction?

How can I get there and achieve something extraordinary in my career that I will be proud of?

We can help you find the answers to these questions. We can show you the way and assist you with know-how to ensure your success.

We will provide you with the tools to be able to perform at the top level consistently, week in, week out.

Everything you need to have a successful career is already in you.

All you need to do is to make the right decision and get in touch now!

We’ll take care of the rest.


Our beliefs, ethos, principles and values and how we work, will always put you in the first place.

 We don’t compromise on that.

We are closely connected with all of our players and their families to understand their individual ambitions, both on and off the football pitch, and develop the right strategies to realise them.

It is a constant journey throughout your career to achieve your full potential and exceed your beliefs and your expectations. It never stops.

We are fully committed to that journey. Are you?

As former football professionals ourselves, we are not financially driven. We understand your needs, we’ve been there, we’ve done that. We thrive on your results.

The financial rewards come last, once we achieve something extraordinary together. There is a time for commitment and there is a time for rewards. Financial rewards will happen for everyone involved once we succeed and hit your targets and results.

Our support and value that we will bring to you and your career, is second to none.

We dare to be different! 


EMail: info@firstelevenism-holding.com

EMail: welcome@firsteleven-ism.com


Your approach, desire and commitment defines your mindset!
Your mindset defines your performance!
Your performance defines what you want to achieve!
Your success defines your demand!
Your demand defines if you are a competitor or a top player!


firsteleven ISM-holding is the trading name of firsteleven ISM-holding Limited Registered in Republic of Ireland with Company Registration Number 658814.
Registered office:  Strandhill, Sligo, Ireland